Market Overview

The Mexico gluten free food market was valued at USD 154.80 Million in 2024. It is projected to reach USD 420.14 Million by 2033, registering a CAGR of 10.50% during the forecast period of 2025-2033. The growth is driven by increased awareness about gluten intolerance, especially in individuals with celiac disease, and the expansion of retail channels, improving product availability.

Study Assumption Years

●     Base Year: 2024

●     Historical Year/Period: 2019-2024

●     Forecast Year/Period: 2025-2033

Mexico Gluten Free Food Market Key Takeaways

●     Current Market Size: USD 154.80 Million in 2024

●     CAGR: 10.50% (2025-2033)

●     Forecast Period: 2025-2033

●     Rising awareness about gluten intolerance and celiac disease is positively influencing market growth.

●     Research in Northwest Mexico showed that 83% of patients improved with a gluten-free diet as of October 2024.

●     Retail trade recorded 2,514,611 economic units in Mexico in 2024, with Estado de México, Ciudad de México, and Puebla having the largest number.

●     The expansion of supermarkets, hypermarkets, convenience stores, and online retail platforms enhances accessibility of gluten-free products.

●     Food manufacturers and restaurants are expanding gluten-free offerings, encouraging consumer trials and adoption.

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Market Growth Factors

Further, increasing awareness about gluten intolerance and celiac disease is one of the major factors driving the Mexico gluten free food market share, as healthcare professionals are diagnosing gluten-related disorders more frequently and recommending dietary solutions, the report says. Educational campaigns and social networks have highly increased knowledge of the gluten-free diet. As of October 2024, 83% of patients with this condition in a northwest Mexico study improved on a gluten-free diet. A gluten-free diet continues to drive consumption of gluten-free products by people diagnosed with gluten-related disorders and others seeking a gluten-free diet for a healthy lifestyle.

An increase in retail diversification in the sector is also a factor in growth. In the DENUE 2024, Mexico's retail trade sector employs 2,514,611 economic units across the country. The most concentrated states are Estado de México at 396,325, Ciudad de México at 207,183 and Puebla at 178,716. Supermarkets, hypermarkets, and convenience stores have also expanded into urban and semi-urban areas and given space to healthy or diet-specific foods, including gluten-free foods, making them more easily accessible and convenient to a greater number of people when they are in a shopping frame of mind.

Online retailers also make gluten-free foods available through rapid deliveries. This increases access for gluten-free dieters in remote areas who do not access retailers there. Retailers took steps for better gluten-free product shelf and package locations. Retailers increased product labeling transparency. Retailers market to health-centric consumers. Retailers partner with gluten-free brands to produce low-cost private label gluten-free products. Rising competition among retailers is resulting in higher quality gluten-free products at lower prices for consumers.

Market Segmentation

Product Type:

●     Bakery and Confectionary: Includes gluten-free baked goods and sweet treats catering to consumers seeking traditional bakery items without gluten.

●     Snacks and RTE Products: Comprises ready-to-eat snacks and meals formulated without gluten, convenient for on-the-go consumption.

●     Dairy Products: Involves gluten-free dairy-based foods, supporting dietary restrictions in lactose and gluten-sensitive consumers.

●     Sauces and Dressings: Gluten-free condiments and sauces enhancing meals without gluten contamination.

●     Meat and Meat Substitutes: Includes gluten-free processed meats and alternatives catering to protein needs.

●     Others: Comprise all other gluten-free food types not classified above.

Source:

●     Plant-Based: Gluten-free foods derived entirely from plant ingredients.

●     Animal-Based: Gluten-free products originating from animal sources.

Sales Channel:

●     Hypermarkets/Supermarkets: Large retail formats stocking a broad varieties of gluten-free products.

●     Convenience Stores: Smaller urban outlets offering accessible gluten-free options.

●     Specialty Store: Stores dedicated to health foods, including gluten-free ranges.

●     Pharmacies: Retailers offering gluten-free food items alongside health products.

●     Online Retail: E-commerce platforms providing home delivery of gluten-free foods.

●     Others: Additional sales channels for gluten-free products.

Regional Insights

Northern Mexico, Central Mexico, Southern Mexico, and others constitute the regional segments. The report does not specify the dominant region or exact market shares. However, retail presence data shows high economic unit concentrations in Estado de México, Ciudad de México, and Puebla, indicating significant market activity in Central Mexico. This suggests a growing demand within these economic hubs supported by extensive retail infrastructure.

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Recent Developments & News

In February 2024, the BRCGS Global Standard for Gluten-Free, Issue 4, was released, offering heightened certification standards. This certification received approval across associations in the USA, Canada, and Mexico, allowing certified producers to use recognized trademarks such as the Acelmex gluten-free trademark in Mexico and Latin America. Additionally, Grupo Bimbo SAB de CV acquired Amaritta Food SL in February 2024, a company specializing in gluten-free bread research and production, aiming to leverage new technologies and capitalize on market growth opportunities.

Key Players

●     Grupo Bimbo SAB de CV

●     Amaritta Food SL

Customization Note

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