Sky Bet extends English Football League sponsorship offer
17 November 2017
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Sky Bet has extended its multi-million pound sponsorship offer with the English Football League until the summer season of 2024.
The gambling operation is the headline sponsor for the Championship, League One and League Two football divisions.
It gets its logo design on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet states it will attempt to prevent issue gambling through messaging on t-shirts, and that clubs will benefit through more money.
The deal, which deserves tens of countless pounds, has been in location because 2013.
Sky Bet said it would be paying 20% more than it has done so far to extend the contract from 2019 to 2024.
this promotion code will make the 11-year offer among the longest in professional sport, the company stated.
The Leeds-based operation, which consists of websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.
The betting market has been under increasing examination from the federal government, and from the regulator, the Gambling Commission.
Earlier this promotion code year the Football Association, English football's governing body, announced it would end sponsorship handle gaming firms.
However, competition organisers, and the clubs themselves, are free to take sponsorship from gambling firms.
The cash from the Sky Bet deal will be divided among the 72 clubs in the English Football League, which covers the 3 divisions listed below the Premier League.
The chief executive of Sky Bet, Richard Flint informed the BBC's Awaken to Money podcast that the English Football League utilized the earnings created to help them run their daily operations.
He stated: "Without sponsorship from the betting industry there aren't a multitude of sponsors prepared to get associated with football."
However, there are worries that increasing numbers of young fans are being exposed to gambling adverts.
One of the findings of the BBC's yearly Price of Football survey was that more young football fans bet on games than play the sport.
About 95% of TV ad breaks in live football matches function a minimum of one betting advert, the BBC found in October.
In some matches, 40% of the adverts were for betting.
Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about issue betting as part of the "When the fun stops. Stop" campaign.
"From the play offs and consisting of next season every shirt will have a responsible betting message on the shirt sleeve and we're tying that into an accountable gambling campaign beginning today, which includes a television advert and border boards at EFL games," he said
The "When the fun stops. Stop" campaign is managed by the Senet Group, which was developed in 2014 by some of Britain's leading bookmakers in reaction to public issues about betting and betting dependency.
the yohaig code head of the GambleAware charity, Marc Etches, stated that while it welcomed a dedication to do more to promote much safer gaming, "the messaging needs to be much more explicit about the danger included than what the gambling market currently proposes".
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