What is a virtual hat try on?
virtual hat try on is a virtual experience function based on AR (augmented reality) or AI (artificial intelligence) technology, where users can view the hat wearing effect in real time without actually wearing it.
Technical implementation method
Mainly through computer-generated virtual models to simulate real wearing scenes, combined with facial recognition or image processing technology, hats are "worn" on user avatars or product display models. Some technologies, such as the solution launched by Flux Labs AI, have achieved high-precision rendering effects that can restore visual details of different materials and colors.
Application scenarios
E-commerce sales: Brands use AR/VR technology to allow consumers to directly try on products online, reducing return and exchange rates and improving purchasing decision-making efficiency. For example, Swiss watch brands such as Glash ü tte and Italian jewelry brands such as Baomanlando have already launched similar functions on platforms such as WeChat mini programs.
Personalized customization: supports users to independently match different styles and colors, and instantly preview the matching effect, such as the AR stacking function of Baomanlanduo.
Offline experience optimization: Some brands combine physical store AR devices to allow customers to experience virtual try on in store.
This technology is still in the development stage and is mainly applied in industries such as fashion and jewelry that require high visual effects.