I run a small agency and lately it feels like everything is moving faster than ever — especially in lead generation. Competitors respond instantly, clients expect real-time reporting, and automation seems to be the new standard. I’m trying to understand what exactly helps agencies stay relevant and competitive now. Is it about tools, processes, mindset, or all of it combined? If someone has practical experience or resources that explain how to adapt to this fast-paced environment, I’d really appreciate your insight.

Jag har en hemsida som får en del trafik, men det är svårt att ta sig upp i Googles ranking. SEO känns väldigt brett, och jag undrar vad som faktiskt fungerar i Sverige just nu. Har någon testat strategier som ger verkliga resultat?