Amazon Marketing Department:
https://hawkways.com/amazon-ppc-management/
The Brain Behind the Brand
When you hear the word Amazon, what comes to mind? Ultra-fast shipping? Alexa? A marketplace for literally everything? Maybe even AWS? But beneath all that power and reach lies something even more formidable — Amazon Marketing Department. It's the invisible engine that fuels the company's dominance in both eCommerce and tech.
Let’s break down what makes Amazon’s marketing department a beast in the modern marketing world, how it works, what tools and strategies.