The global Male Grooming Products Market was valued at USD 90.7 Billion in 2024 and is expected to reach USD 153.6 Billion by 2033, growing at a CAGR of 5.99% during 2025-2033. This growth is driven by heightened awareness of personal grooming among men, social attitude changes, and broader access through e-commerce and social media platforms. The market includes diverse product innovations, natural and organic product shifts, and demographic trends supporting demand.

The male grooming products market size is growing steadily, driven by the rising focus on personal hygiene, style consciousness, and the increasing availability of specialized products for men. Consumers are shifting toward premium, organic, and multifunctional grooming solutions encompassing skincare, haircare, beard care, and fragrances. The expansion of e-commerce and the influence of digital marketing have significantly boosted global accessibility and product visibility. Furthermore, changing lifestyle patterns, urbanization, and greater acceptance of male grooming routines across all age groups are contributing to market expansion. As brands innovate with eco-friendly formulations and personalized solutions, the male grooming products market share is expected to continue its upward trajectory in the coming years.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Male Grooming Products Market Key Takeaways

• Current Market Size: USD 90.7 Billion (2024)
• CAGR: 5.99% (2025-2033)
• Forecast Period: 2025-2033
• Europe holds the largest market share at over 32.4% in 2024.
• Male toiletries represent the largest product segment with around 41.5% market share.
• Mass products lead the price range segment with approximately 73.9% share.
• Supermarkets and hypermarkets dominate distribution channels at around 47.9% share.
• The United States market growth is fueled by societal attitude shifts and digital influence.
• Asia Pacific shows rapid expansion driven by urbanized men and youth demographics.

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Market Growth Factors

The male grooming products market growth is primarily fueled by changing societal norms and increased male awareness around personal hygiene, driving demand for skincare, haircare, and beard care products. Rising disposable incomes, especially in developing economies, enable men to purchase premium grooming products. Social media popularity and the visibility of male influencers have heightened product adoption, with consumers embracing grooming routines as part of lifestyle and workplace culture.

The expansion of e-commerce platforms has facilitated convenient access to a wide range of grooming products, propelling market growth. Direct-to-consumer brands and subscription models are particularly influencing young, tech-savvy consumers, who actively purchase grooming products online. Millennials in America, for example, represent a significant demographic embracing online beauty product purchases, including male grooming items.

A notable market driver is the rising demand for natural and organic grooming products. Increasing consumer awareness of toxic chemicals and synthetic additives like parabens and sulfates encourages preference for natural, cruelty-free formulations containing ingredients such as aloe vera and jojoba oil. The growing shift aligns with sustainability trends, ethical sourcing, and eco-friendly packaging, particularly among younger buyers prioritizing health and environmental consciousness.

Market Segmentation

By Product:

• Male Toiletries: Largest segment in 2024 with about 41.5% of the market. Driven by increased awareness of personal cleanliness and beauty, with brands offering specialized products fulfilling men's skincare and grooming needs. Advertising and urbanization support growth.
• Electrical Products: Included in market but specific share not provided.
• After Shave Lotions: Included in market but specific share not provided.
• Others: Other grooming products beyond main categories.

By Price Range:

• Mass Products: Leading segment with roughly 73.9% market share in 2024, driven by demand for affordable grooming solutions and widespread availability.
• Premium Products: Segment catering to higher-end grooming products, not quantified in share.

By Distribution Channel:

• Supermarkets and Hypermarkets: Lead with about 47.9% market share in 2024. Offers convenience through diverse product ranges, ability to physically inspect products, and in-store promotions.
• Pharmacy Stores: Included in market analysis but no specific share provided.
• Online Stores: Important for expanding customer base, facilitated by internet shopping trends.
• Others: Other retail channels.

Regional Insights

Europe dominates the male grooming products market with over 32.4% market share in 2024. The region benefits from a long-standing tradition of personal care, high purchasing power, presence of well-known brands, and emphasis on quality and innovation. Digital platforms and e-commerce expand reach even to remote areas. European consumers preference for sustainability, natural ingredients, and eco-friendly packaging also boosts market growth.

Recent Developments News

• January 2025: Emami Ltd renamed its male grooming brand from Fair and Handsome to Smart and Handsome to align with shifts toward individuality among young men.
• October 2024: ASORT launched a men's grooming collection under the Mr. Huffman brand in India, emphasizing modern men's grooming needs.
• April 2024: Piramal Pharmas Consumer Products Division introduced the BOHEM range, including hair removal spray, beard growth oil, and underarm roll-on.
• April 2024: LeBron James the shop launched a vegan, cruelty-free mens grooming line available exclusively at Walmart stores and online.

Key Players

• Beiersdorf AG
• Colgate-Palmolive Company
• Coty Inc.
• Edgewell Personal Care
• Henkel AG Co. KGaA
• ITC Limited
• Koninklijke Philips N.V
• LOral Paris
• Natura USA
• The Procter Gamble Company
• Unilever PLC
• Vi-john Group

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