IMARC Group, a leading market research company, has recently releases a report titled “Herbal Tea Market Report by Type (Chamomile, Peppermint, Lemongrass, Ginger, Hibiscus, Turmeric, and Others), Raw Material (Green Tea, Black Tea, Yellow Tea, and Others), Packaging (Loose Tea, Tea Bags, Plastic Containers, Aluminium Tins, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online, and Others), and Region 2025-2033.” The study provides a detailed analysis of the industry, including the global herbal tea market share, size, trends, and growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Herbal Tea Market Highlights:

• Herbal Tea Market Size (2024): Valued at USD 3.9 Billion.
• Herbal Tea Market Forecast (2025–2033): The herbal tea market size is expected to reach USD 6.4 billion by 2033, growing at a CAGR of 5.67%.
• Growing Health Awareness: Increasing consumer focus on health and wellness is driving demand for herbal teas as natural alternatives to traditional beverages.
• Diverse Product Range: The market offers a wide variety of herbal teas, including chamomile, peppermint, and hibiscus, catering to diverse taste preferences and health benefits.
• Rising Popularity of Organic Products: There is a notable shift towards organic and sustainably sourced herbal teas, reflecting consumer preferences for environmentally friendly products.
• E-commerce Growth: The expansion of online retail platforms is making herbal teas more accessible, allowing consumers to purchase a variety of brands and flavors conveniently.
• Cultural Trends: The global popularity of herbal teas is influenced by cultural practices, particularly in regions where herbal remedies are traditionally used for health purposes.
• Innovative Marketing Strategies: Brands are increasingly using social media and influencer marketing to reach younger audiences, boosting the visibility and appeal of herbal tea products.
• Health Benefits Promotion: Herbal teas are marketed for their health benefits, including stress relief, digestion improvement, and antioxidant properties, attracting health-conscious consumers.

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Our report includes:

• Market Dynamics
• Market Trends and Market Outlook
• Competitive Analysis
• Industry Segmentation
• Strategic Recommendations

Industry Trends and Drivers:

·       Functional Health Benefits and the Immunity Focus:

The key driver for the growth of the herbal tea market is the functional health benefits provided from tea, in addition to hydration and taste. There has been an increase in awareness about health amongst consumers, post which they have started to explore such teas and have started consuming them as part of wellness. In response to consumer desire for herbal immune boosters such as ginger, turmeric, echinacea, and elderberry, and to the stresses of modern life, there has been an explosion in the popularity of blends that include adaptogens such as Ashwagandha and Reishi mushroom as well as soothing herbs such as chamomile, valerian root, and lavender. Brands market these blends, claiming verifiable "efficacy", for specific health goals, seeking to convince consumers to adopt herbal tea as an essential daily food supplement instead of an occasional beverage.

·       The Commitment to Clean Label, Organic, and Ethical Sourcing:

Consumers demand quality and seek transparency for herbal tea sourcing and produce herbal tea. Certifying products as organic (e.g. USDA Organic) and verifying products as Non-GMO are quality seals in demand, as consumers expect that producers do not use pesticides, artificial flavorings, and chemicals when they make their herbal tea products. Clean label trends provide the customer with a statement that the product is made with quality, purity and unadulterated botanicals. Demand for sustainably sourced and Fair Trade botanicals is driven by environmental, social, labor standards and wages and working conditions. Tea brands that provide complete information about the source and processes that their herbs were harvested and dried under build a loyal following. There is also a trend for consumers to pay a higher price point for tea brands that are labeled as ethically produced and/or organic.

·       Premiumization and the Rise of Ready-to-Drink (RTD) Formats:

Beyond the category growth, many herbal teas are also experiencing the premiumization trend seen in specialty coffee and craft beer: consumers are looking for a more "gourmet" experience of herbal tea. As a result, they are shifting from lower quality tea bags to quality loose-bagged teas made with botanicals from single-origin blends. Flavor diversification is also trending, with strong growth in global ingredients including South American Yerba Mate, African Rooibos, and complex floral-spice blends. Another element driving tea drink consumption is the convenience of the RTD (Ready-to-drink) herbal infusions product segment. This segment includes bottled and canned teas which use cold-brewed, low-sugar, and health and wellness marketing to provide a viable alternative to customarily high-sugar tea-based drinks, and compete with hot teas and carbonated, non-carbonated, refrigerated and frozen ready-to-drink soft drinks. This expanded presence in the cooler case is attracting a younger, more convenience-oriented customer base.

Herbal Tea Market Report Segmentation:

Breakup by Type:

• Chamomile
• Peppermint
• Lemongrass
• Ginger
• Hibiscus
• Turmeric
• Others

Breakup by Raw Material:

• Green Tea
• Black Tea
• Yellow Tea
• Others

Breakup by Packaging:

• Loose Tea
• Tea Bags
• Plastic Containers
• Aluminium Tins
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others

Breakup By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Who are the key players operating in the industry?

The report covers the major market players including:

• Apeejay Surrendra Group
• Arbor Teas
• Bigelow Tea
• Celestial Seasonings (The Hain Celestial Group, Inc.)
• Dilmah Ceylon Tea Company
• Harney & Sons Fine Teas
• Indigo Herbs
• Mountain Rose Herbs
• Numi, Inc.
• Pukka Herbs Limited
• Tielka Pty Ltd.
• Twining and Company Limited

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